Episode Synopsis "Raising the Stature of Marketing Operations"
Join our online Q&A! Gary Katz and Lynn Hunsaker will be discussing (1) What are the forces (supporting or inhibiting) MO's stature? (2) What stature is needed and practical? (3) How can this goal be achieved?
Listen "Raising the Stature of Marketing Operations"
More episodes of the podcast Marketing Operations Leaders
- How Customer-Centered Management is Like Jenga
- Using Data to Prioritize Marketing Decisions & Activities
- Marketing Technology Roadmap & Alignment with IT
- Connecting Marketing with Sales
- How to Keep Up & Decide on Key Marketing Technologies
- Securing Exec Support for Marketing Operations
- Adding Structure to a Nebulous Field: Marketing Operations
- How Marketing Ops is Solving Problems (Equinix, Genesys)
- How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)
- Raising the Stature of Marketing Operations
- Setting Up a Marketing Operations Organization
- Marketing Operations Lay of the Land
- Marketing Operations: A Lay of the Land
- Marketing Metrics the C-Suite Cares About
- Marketing Metrics the C-Suite Cares About
- Crossroads of Marketing & Customer Experience