Episode Synopsis "How Marketing Ops is Solving Problems (Equinix, Genesys)"

Gary Katz (MOpartners.com) interviews Kim Johnston (VP-Marketing Strategy & Operations at Equinix) and Desa Zraick (Dir-Channel Marketing at Genesys). Agenda: (1) What is the biggest problem your MO team has solved? (2) How did you go about it? (3) What success factors did you discover? Join the live chat room to post questions & comments!

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More episodes of the podcast Marketing Operations Leaders

• How Customer-Centered Management is Like Jenga
• Using Data to Prioritize Marketing Decisions & Activities
• Marketing Technology Roadmap & Alignment with IT
• Connecting Marketing with Sales
• How to Keep Up & Decide on Key Marketing Technologies
• Securing Exec Support for Marketing Operations
• Adding Structure to a Nebulous Field: Marketing Operations
• How Marketing Ops is Solving Problems (Equinix, Genesys)
• How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)
• Raising the Stature of Marketing Operations
• Setting Up a Marketing Operations Organization
• Marketing Operations Lay of the Land
• Marketing Operations: A Lay of the Land
• Marketing Metrics the C-Suite Cares About
• Marketing Metrics the C-Suite Cares About
• Crossroads of Marketing & Customer Experience