Episode Synopsis "Using Data to Prioritize Marketing Decisions & Activities"

Join this online conversation in the live chat room with Gary Katz, and Peter Matthews, VP of Operational Solutions at Response Capture to discuss: 1. Why is data becoming increasingly important in prioritizing marketing decision-making? 2. How can you ensure your company focuses on data that is meaningful and actionable? 3. What data strategy best practices do you recommend to others?

Listen "Using Data to Prioritize Marketing Decisions & Activities"

More episodes of the podcast Marketing Operations Leaders

• How Customer-Centered Management is Like Jenga
• Using Data to Prioritize Marketing Decisions & Activities
• Marketing Technology Roadmap & Alignment with IT
• Connecting Marketing with Sales
• How to Keep Up & Decide on Key Marketing Technologies
• Securing Exec Support for Marketing Operations
• Adding Structure to a Nebulous Field: Marketing Operations
• How Marketing Ops is Solving Problems (Equinix, Genesys)
• How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)
• Raising the Stature of Marketing Operations
• Setting Up a Marketing Operations Organization
• Marketing Operations Lay of the Land
• Marketing Operations: A Lay of the Land
• Marketing Metrics the C-Suite Cares About
• Marketing Metrics the C-Suite Cares About
• Crossroads of Marketing & Customer Experience