Episode Synopsis "Securing Exec Support for Marketing Operations"

Join this online conversation in the live chat room with perspectives from Levi Strauss and Renesas from Kristine Young and Gary Katz, interviewed by Lynn Hunsaker of Marketing Operations Partners, to discuss (1) What kind of executive support is needed for MO progress? (2) What are best practices to get executives' hearts in the game? (3) What are best ways to maintain executive support?

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More episodes of the podcast Marketing Operations Leaders

• How Customer-Centered Management is Like Jenga
• Using Data to Prioritize Marketing Decisions & Activities
• Marketing Technology Roadmap & Alignment with IT
• Connecting Marketing with Sales
• How to Keep Up & Decide on Key Marketing Technologies
• Securing Exec Support for Marketing Operations
• Adding Structure to a Nebulous Field: Marketing Operations
• How Marketing Ops is Solving Problems (Equinix, Genesys)
• How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)
• Raising the Stature of Marketing Operations
• Setting Up a Marketing Operations Organization
• Marketing Operations Lay of the Land
• Marketing Operations: A Lay of the Land
• Marketing Metrics the C-Suite Cares About
• Marketing Metrics the C-Suite Cares About
• Crossroads of Marketing & Customer Experience