Episode Synopsis "Adding Structure to a Nebulous Field: Marketing Operations"

Join this online conversation in the live chat room with Gary Katz and Lynn Hunsaker (MOpartners.com) to discuss (1) Why is Marketing Ops a nebulous field? (2) What kind of structure is needed for Marketing Ops success? (3) What are best practices to achieve it?

Listen "Adding Structure to a Nebulous Field: Marketing Operations"

More episodes of the podcast Marketing Operations Leaders

• How Customer-Centered Management is Like Jenga
• Using Data to Prioritize Marketing Decisions & Activities
• Marketing Technology Roadmap & Alignment with IT
• Connecting Marketing with Sales
• How to Keep Up & Decide on Key Marketing Technologies
• Securing Exec Support for Marketing Operations
• Adding Structure to a Nebulous Field: Marketing Operations
• How Marketing Ops is Solving Problems (Equinix, Genesys)
• How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)
• Raising the Stature of Marketing Operations
• Setting Up a Marketing Operations Organization
• Marketing Operations Lay of the Land
• Marketing Operations: A Lay of the Land
• Marketing Metrics the C-Suite Cares About
• Marketing Metrics the C-Suite Cares About
• Crossroads of Marketing & Customer Experience