Episode Synopsis "Marketing Technology Roadmap & Alignment with IT"

Join this online conversation in the live chat room with Gary Katz, Ryan Kelly of GoDaddy and Stephan Steiner of SAP to discuss (1) What is your current roadmap for marketing technology? (2) Why did you prioritize your technology strategy in this way? (3) How are you partnering with IT to achieve it?

Listen "Marketing Technology Roadmap & Alignment with IT"

More episodes of the podcast Marketing Operations Leaders

• How Customer-Centered Management is Like Jenga
• Using Data to Prioritize Marketing Decisions & Activities
• Marketing Technology Roadmap & Alignment with IT
• Connecting Marketing with Sales
• How to Keep Up & Decide on Key Marketing Technologies
• Securing Exec Support for Marketing Operations
• Adding Structure to a Nebulous Field: Marketing Operations
• How Marketing Ops is Solving Problems (Equinix, Genesys)
• How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)
• Raising the Stature of Marketing Operations
• Setting Up a Marketing Operations Organization
• Marketing Operations Lay of the Land
• Marketing Operations: A Lay of the Land
• Marketing Metrics the C-Suite Cares About
• Marketing Metrics the C-Suite Cares About
• Crossroads of Marketing & Customer Experience