Episode Synopsis "How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)"

Gary Katz (MOpartners.com) interviews Kate Chalmers (Hootsuite Dir-MO) & Jim Lewis (former Microsoft Marketing Technology Lead): (1)How was Marketing Operations initiated in your company? (2) What has been the evolution of the role? (3) How would you recommend others find a good fit for MO? Join our live chat room to post questions & comments!

Listen "How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)"

More episodes of the podcast Marketing Operations Leaders

• How Customer-Centered Management is Like Jenga
• Using Data to Prioritize Marketing Decisions & Activities
• Marketing Technology Roadmap & Alignment with IT
• Connecting Marketing with Sales
• How to Keep Up & Decide on Key Marketing Technologies
• Securing Exec Support for Marketing Operations
• Adding Structure to a Nebulous Field: Marketing Operations
• How Marketing Ops is Solving Problems (Equinix, Genesys)
• How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)
• Raising the Stature of Marketing Operations
• Setting Up a Marketing Operations Organization
• Marketing Operations Lay of the Land
• Marketing Operations: A Lay of the Land
• Marketing Metrics the C-Suite Cares About
• Marketing Metrics the C-Suite Cares About
• Crossroads of Marketing & Customer Experience