Episode Synopsis "How to Keep Up & Decide on Key Marketing Technologies"
Join this online conversation in the live chat room with Helena Lewis (National Instruments), Tom Kahana (DataRobot) and Gary Katz (MOpartners.com) to discuss (1) How to keep up with key marketing technologies? (2) How to decide on key marketing technologies? (3) How to integrate people, processes, and technologies?
Listen "How to Keep Up & Decide on Key Marketing Technologies"
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- How Customer-Centered Management is Like Jenga
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- Marketing Technology Roadmap & Alignment with IT
- Connecting Marketing with Sales
- How to Keep Up & Decide on Key Marketing Technologies
- Securing Exec Support for Marketing Operations
- Adding Structure to a Nebulous Field: Marketing Operations
- How Marketing Ops is Solving Problems (Equinix, Genesys)
- How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)
- Raising the Stature of Marketing Operations
- Setting Up a Marketing Operations Organization
- Marketing Operations Lay of the Land
- Marketing Operations: A Lay of the Land
- Marketing Metrics the C-Suite Cares About
- Marketing Metrics the C-Suite Cares About
- Crossroads of Marketing & Customer Experience