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Episode Synopsis "Marketing Operations: A Lay of the Land"
Gary Katz and Lynn Hunsaker discuss (1) what are the components of Marketing Operations, (2) who are the players, (3) what are the success factors. Join the live Q&A in the online chatroom at 3pm Pacific time Jan 28th!
Listen "Marketing Operations: A Lay of the Land"
More episodes of the podcast Marketing Operations Leaders
- How Customer-Centered Management is Like Jenga
- Using Data to Prioritize Marketing Decisions & Activities
- Marketing Technology Roadmap & Alignment with IT
- Connecting Marketing with Sales
- How to Keep Up & Decide on Key Marketing Technologies
- Securing Exec Support for Marketing Operations
- Adding Structure to a Nebulous Field: Marketing Operations
- How Marketing Ops is Solving Problems (Equinix, Genesys)
- How Does Marketing Ops 'Fit' in Your Company? (Hootsuite, Microsoft)
- Raising the Stature of Marketing Operations
- Setting Up a Marketing Operations Organization
- Marketing Operations Lay of the Land
- Marketing Operations: A Lay of the Land
- Marketing Metrics the C-Suite Cares About
- Marketing Metrics the C-Suite Cares About
- Crossroads of Marketing & Customer Experience
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