Episode Synopsis "NBRI Episode 8: Baohong Sun"

Baohong Sun is Dean’s Distinguished Chair Professor of Marketing and Associate Dean at CKGSB Americas.Sun’s research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management.

Listen "NBRI Episode 8: Baohong Sun"

More episodes of the podcast New Business + Retail Insights

• NBRI Episode 20: Szu-chi Huang
• NBRI Episode 19: Leigh McAlister
• NBRI Episode 18: Fred Feinberg
• NBRI Episode 17: Pradeep K. Chintagunta
• NBRI Episode 16: Oded Netzer
• NBRI Episode 15: Hema Yoganarasimhan
• NBRI Episode 14: Ashlee Humphreys
• NBRI Episode 13: Maura Scott
• NBRI Episode 12: Bernd Skiera
• NBRI Episode 11: Leandro Guissoni
• NBRI Episode 10: Koen Pauwels
• NBRI Episode 9: Catherine Tucker
• NBRI Episode 8: Baohong Sun
• NBRI Episode 7: Marnik Dekimpe
• NBRI Episode 6: Harikesh Nair
• NBRI Episode 5: Norris Bruce
• NBRI Episode 4: Anindya Ghose
• NBRI Episode 3: Barbara Kahn
• NBRI Episode 2: Donna Hoffman
• NBRI Episode 1: Moran Cerf