NBRI Episode 3: Barbara Kahn

20/07/2020 51 min

Listen "NBRI Episode 3: Barbara Kahn"

Episode Synopsis

Barbara Kahn is Patty and Jay H. Baker Professor of Marketing Wharton School at the University of Pennsylvania.Kahn is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making.