NBRI Episode 10: Koen Pauwels

07/12/2020 38 min

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Episode Synopsis

Koen Pauwels is Distinguished Professor of Marketing at Northeastern University.Pauwels is the Associate Editor for the Journal of Marketing and the International Journal of Research in Marketing. He has consulted companies across three continents, including Amazon, Heinz, Kayak, Kraft, Marks & Spencer, Microsoft, Nissan, and Sony.