Episode Synopsis "NBRI Episode 10: Koen Pauwels"

Koen Pauwels is Distinguished Professor of Marketing at Northeastern University.Pauwels is the Associate Editor for the Journal of Marketing and the International Journal of Research in Marketing. He has consulted companies across three continents, including Amazon, Heinz, Kayak, Kraft, Marks & Spencer, Microsoft, Nissan, and Sony.

Listen "NBRI Episode 10: Koen Pauwels"

More episodes of the podcast New Business + Retail Insights

• NBRI Episode 20: Szu-chi Huang
• NBRI Episode 19: Leigh McAlister
• NBRI Episode 18: Fred Feinberg
• NBRI Episode 17: Pradeep K. Chintagunta
• NBRI Episode 16: Oded Netzer
• NBRI Episode 15: Hema Yoganarasimhan
• NBRI Episode 14: Ashlee Humphreys
• NBRI Episode 13: Maura Scott
• NBRI Episode 12: Bernd Skiera
• NBRI Episode 11: Leandro Guissoni
• NBRI Episode 10: Koen Pauwels
• NBRI Episode 9: Catherine Tucker
• NBRI Episode 8: Baohong Sun
• NBRI Episode 7: Marnik Dekimpe
• NBRI Episode 6: Harikesh Nair
• NBRI Episode 5: Norris Bruce
• NBRI Episode 4: Anindya Ghose
• NBRI Episode 3: Barbara Kahn
• NBRI Episode 2: Donna Hoffman
• NBRI Episode 1: Moran Cerf