Listen "NBRI Episode 10: Koen Pauwels"
Episode Synopsis
Koen Pauwels is Distinguished Professor of Marketing at Northeastern University.Pauwels is the Associate Editor for the Journal of Marketing and the International Journal of Research in Marketing. He has consulted companies across three continents, including Amazon, Heinz, Kayak, Kraft, Marks & Spencer, Microsoft, Nissan, and Sony.
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