NBRI Episode 14: Ashlee Humphreys

15/03/2021 38 min

Listen "NBRI Episode 14: Ashlee Humphreys"

Episode Synopsis

Ashlee Humphreys is an Associate Professor at Northwestern University.Humphreys examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.