Episode Synopsis "NBRI Episode 20: Szu-chi Huang"

Szu-chi Huang is Associate Professor of Marketing at Stanford University.Huang's research focuses on consumer motivation. Her work in this area has been programmatic, documenting how consumers have different concerns in different stages of goal pursuit, and thus derive motivation in very distinct ways.

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• NBRI Episode 20: Szu-chi Huang
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• NBRI Episode 18: Fred Feinberg
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• NBRI Episode 15: Hema Yoganarasimhan
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• NBRI Episode 6: Harikesh Nair
• NBRI Episode 5: Norris Bruce
• NBRI Episode 4: Anindya Ghose
• NBRI Episode 3: Barbara Kahn
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