NBRI Episode 12: Bernd Skiera

03/02/2021 38 min

Listen "NBRI Episode 12: Bernd Skiera"

Episode Synopsis

Bernd Skiera is Professor of Marketing at Goethe University.Skiera’s research interests include MarTech and SalesTech, electronic commerce, online marketing, marketing analytics, the evaluation of the economic impact of more online consumer privacy, and value-based customer management.