Episode Synopsis "NBRI Episode 17: Pradeep K. Chintagunta"

Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago.Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution.

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More episodes of the podcast New Business + Retail Insights

• NBRI Episode 20: Szu-chi Huang
• NBRI Episode 19: Leigh McAlister
• NBRI Episode 18: Fred Feinberg
• NBRI Episode 17: Pradeep K. Chintagunta
• NBRI Episode 16: Oded Netzer
• NBRI Episode 15: Hema Yoganarasimhan
• NBRI Episode 14: Ashlee Humphreys
• NBRI Episode 13: Maura Scott
• NBRI Episode 12: Bernd Skiera
• NBRI Episode 11: Leandro Guissoni
• NBRI Episode 10: Koen Pauwels
• NBRI Episode 9: Catherine Tucker
• NBRI Episode 8: Baohong Sun
• NBRI Episode 7: Marnik Dekimpe
• NBRI Episode 6: Harikesh Nair
• NBRI Episode 5: Norris Bruce
• NBRI Episode 4: Anindya Ghose
• NBRI Episode 3: Barbara Kahn
• NBRI Episode 2: Donna Hoffman
• NBRI Episode 1: Moran Cerf