Investing in AI-led market research. How much is knowing your consumer worth?

Know your audience
01/07/2022 24 min

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Episode Synopsis

In this closing episode of Know your Audience Series 2, Paul and James dive right into the burning question: how much does AI market research have to cost you? When budgets are trimmed, market research spend is often the first to be chucked out. This episode looks at how researching consumer behaviour should be an investment in the future of your business.
Can technology, AI and audience sentiment research be a more efficient and cost-effective tool in getting to know your consumer?

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