Scaling Audience first

Know your audience
29/08/2021 6 min Temporada 1 Episodio 10

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Episode Synopsis

We can discuss scale in 2 ways; firstly scale of data and how that impacts insight; and the scale of the reachable audiences as a result of that insight.
In this episode, Dr. James Piecowye discusses with Paul Kelly how better decisions are made when you have the largest possible audience pool to give greater confidence in your decisions.

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