Episode Synopsis "What do social media metrics tell us? "

With measurement being defined by the platforms that sell us the real estate, it is becoming increasingly difficult to find commonality within metrics. Naming conventions are being misrepresented with newer formats replacing old. And so the big question becomes, do marketers truly understand the metrics they are performing against? In this episode, Dr. James Piecowye and Paul Kelly take a step back and explore what we actually can learn from social media metrics.

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