What do social media metrics tell us?

Know your audience
16/08/2021 13 min Temporada 1 Episodio 4

Listen "What do social media metrics tell us? "

Descargar episodio Ver en sitio original

Episode Synopsis

With measurement being defined by the platforms that sell us the real estate, it is becoming increasingly difficult to find commonality within metrics. Naming conventions are being misrepresented with newer formats replacing old. And so the big question becomes, do marketers truly understand the metrics they are performing against?
In this episode, Dr. James Piecowye and Paul Kelly take a step back and explore what we actually can learn from social media metrics.

More episodes of the podcast Know your audience

Investing in AI-led market research. How much is knowing your consumer worth? 01/07/2022
Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better. 21/06/2022
Market Research & Technological tools: Are we in tune with the times? 31/05/2022
Understanding the basics of market research, human rationality and how it affects consumerism. 11/05/2022
The importance of language in Data Science 29/04/2022
The importance of AI and technology for modern brand building 12/04/2022
What is natural language processing? A beginner's guide to AI. 07/04/2022
Small or large? How data can inform insight for all sizes of businesses. 24/03/2022
How AI helps us in audience intelligence. 09/03/2022
Audience data collection to audience intelligence. 01/02/2022
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA