Episode Synopsis "How audience-first drives marketing efficiency - data v. insight."

Paul and James re-introduce the concept of audience-first marketing, and how data can be used for a better understanding of audiences. They also talk about how understanding an audience, whether a large FMCG or just a smaller startup, means you need multiple data points to understand them. They also discuss the difference between data and insight and where the two diverge and how even James confuses them from time to time.

Listen "How audience-first drives marketing efficiency - data v. insight."

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