Episode Synopsis "Where do we start with audience-first?"

Data allows for observations that drive brilliant ideas. It is easy to become over-reliant on data or misuse it to replace creative thinking. In this episode, Dr. James Piecowye and Paul Kelly discuss where data provides value and how it should be used in the framework of ‘Audience-first’ thinking. And how to get great insights that can be transformed into ideas that connect with audiences.

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