Episode Synopsis "Audience data collection to audience intelligence."

How have consumer data analysis methods evolved?  Paul and James dive deeper into the application of audience-first marketing, and how data can be used for better communications, product planning, business strategy, and creativity. They also talk about how understanding an audience, whether a large FMCG or just a smaller startup, means you need multiple data points at scale. They also discuss the difference between consumer intelligence and social listening or like tools.

Listen "Audience data collection to audience intelligence."

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