Episode Synopsis "How AI helps us in audience intelligence."

What does audience intelligence mean for the insights drawn from it? In this episode, Paul and James discuss understanding sentiment accurately and how it can unlock insight at scale.  When you can understand how people feel, it helps make better decisions for everything from marketing to government. This episode of Know your Audience also discusses customer experience, broad trends and how happiness can be a window into a world. The guys touch on the concept of AI and natural language processing to better understand an audience - bringing it all together to understand how you can unlock insight to make better audience decisions. Know your audience is a production of D/A and Dr James Piecowye.

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More episodes of the podcast Know your audience

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• Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.
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• Understanding the basics of market research, human rationality and how it affects consumerism.
• The importance of language in Data Science
• The importance of AI and technology for modern brand building
• What is natural language processing? A beginner's guide to AI.
• Small or large? How data can inform insight for all sizes of businesses.
• How AI helps us in audience intelligence.
• Audience data collection to audience intelligence.
• How audience-first drives marketing efficiency - data v. insight.
• Why do we need to go this way?
• Talking to Arabic audiences.
• Scaling Audience first
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• Where do we start with audience-first?
• What is the new model?
• Disruption & creators
• Influencers
• What do social media metrics tell us?
• How do we measure audience?
• Why aren't brands evolving?
• What is audience first marketing?