Episode Synopsis "The importance of AI and technology for modern brand building "

In this episode, James and Paul talk about how technology and particularly AI have made consumer-led research and insights accessible to a wider range and size of business. In a world where consumers expect to be part of a brands DNA, it is important that businesses know how to access insights about their customers and how to then interpret this information to help grow and drive relevance with their audience. James and Paul unpack what different types of consumer intelligence can look like and ways to think about applying this data, even in the most simple of scenarios.

Listen "The importance of AI and technology for modern brand building "

More episodes of the podcast Know your audience

• Investing in AI-led market research. How much is knowing your consumer worth?
• Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.
• Market Research & Technological tools: Are we in tune with the times?
• Understanding the basics of market research, human rationality and how it affects consumerism.
• The importance of language in Data Science
• The importance of AI and technology for modern brand building
• What is natural language processing? A beginner's guide to AI.
• Small or large? How data can inform insight for all sizes of businesses.
• How AI helps us in audience intelligence.
• Audience data collection to audience intelligence.
• How audience-first drives marketing efficiency - data v. insight.
• Why do we need to go this way?
• Talking to Arabic audiences.
• Scaling Audience first
• How do we start?
• Where do we start with audience-first?
• What is the new model?
• Disruption & creators
• Influencers
• What do social media metrics tell us?
• How do we measure audience?
• Why aren't brands evolving?
• What is audience first marketing?