Episode Synopsis "The Decision Making Process"

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76)

Listen "The Decision Making Process"

More episodes of the podcast Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

• What is marketing?
• What Marketing means
• Relationship marketing
• Marketing myths
• Business orientations and emergent orientations
• The external and internal environment
• The Marketing mix and the scope of Marketing
• The External Environment
• Socio-cultural Environment
• Technological Environment
• Economic Environment
• Political Environment
• The Decision Making Process
• Types of Problem Solving
• Influences on Decisions - Psychological
• Influences on Decisions - Groups
• Reference Groups
• Family Groups and Conclusion