ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What is marketing?"
Episode Synopsis
Stephen asks 'What is Marketing?'. This podcast covers chapter 1 in your textbook.
More episodes of the podcast Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
What Marketing means
26/09/2007
Relationship marketing
26/09/2007
Marketing myths
26/09/2007
The external and internal environment
26/09/2007
The Marketing mix and the scope of Marketing
26/09/2007
The External Environment
24/09/2007
Socio-cultural Environment
24/09/2007
Technological Environment
24/09/2007
Economic Environment
24/09/2007
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