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Listen "What Marketing means"
Episode Synopsis
Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)
More episodes of the podcast Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
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Socio-cultural Environment
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Economic Environment
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