Episode Synopsis "The external and internal environment"

Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)

Listen "The external and internal environment"

More episodes of the podcast Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

• What is marketing?
• What Marketing means
• Relationship marketing
• Marketing myths
• Business orientations and emergent orientations
• The external and internal environment
• The Marketing mix and the scope of Marketing
• The External Environment
• Socio-cultural Environment
• Technological Environment
• Economic Environment
• Political Environment
• The Decision Making Process
• Types of Problem Solving
• Influences on Decisions - Psychological
• Influences on Decisions - Groups
• Reference Groups
• Family Groups and Conclusion