Episode Synopsis "Marketing myths"
Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)
Listen "Marketing myths"
More episodes of the podcast Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
- What is marketing?
- What Marketing means
- Relationship marketing
- Marketing myths
- Business orientations and emergent orientations
- The external and internal environment
- The Marketing mix and the scope of Marketing
- The External Environment
- Socio-cultural Environment
- Technological Environment
- Economic Environment
- Political Environment
- The Decision Making Process
- Types of Problem Solving
- Influences on Decisions - Psychological
- Influences on Decisions - Groups
- Reference Groups
- Family Groups and Conclusion