Marketing myths

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

26/09/2007 12:00AM

Episode Synopsis "Marketing myths"

Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)

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