Episode Synopsis "Relationship marketing"

Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)

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More episodes of the podcast Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

• What is marketing?
• What Marketing means
• Relationship marketing
• Marketing myths
• Business orientations and emergent orientations
• The external and internal environment
• The Marketing mix and the scope of Marketing
• The External Environment
• Socio-cultural Environment
• Technological Environment
• Economic Environment
• Political Environment
• The Decision Making Process
• Types of Problem Solving
• Influences on Decisions - Psychological
• Influences on Decisions - Groups
• Reference Groups
• Family Groups and Conclusion