Episode Synopsis "Episode 4 - Personas"

What are the fundamentals of a good persona? While an important contribution to CX work, a persona isn’t the end result in and of itself. Personas help you get to the end result.

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More episodes of the podcast Social Impact CX

• Episode 39 - Community Pharmacists Advise on Medicare Part D
• Episode 38 - Community Pharmacy, Journey Maps, & Helping Patients with Medicare Part D
• Episode 37 – Journey Maps & CX: Getting Executive Buy-in
• Episode 36 – Journey Maps & CX: Journey Mapping Workshops
• Episode 35 – Journey Maps & CX: Journey Maps as a Tool
• Episode 34 - Service Design & CX: Key Points
• Episode 33 - Service Design & Journeys: Introducing Design Concepts
• Episode 32 - Building a Culturally Competent CX Program
• Episode 31 - Why Cultural Differences Matter for CX
• Episode 30 - The Impact of Feedback
• Episode 29 - Feedback for Good
• Episode 28 - Extra Scoop: Social Business
• Episode 27 - Social Business
• Episode 26 - Innovating for Greater Social Impact
• Episode 25 - Audacious Goals for Greater Social Impact
• Episode 24 – UX & CX: Research
• Episode 23 - UX & CX: Culture and Getting Started
• Episode 22 - UX & CX: Design is a Team Sport
• Episode 21 - A Year of SocialImpactCX
• Episode 20 - Journey Maps
• Episode 19 - CX Lessons From the Insurance Industry - Part 2
• Episode 18 - CX Lessons From the Insurance Industry - Part 1
• Episode 17 - Why CX is Different For Social Impact Organizations and Nonprofits
• Episode 16 - VoS - How to Start
• Episode 15 - Under What Conditions is Information Empowering - Part 2
• Episode 14 - Under What Conditions is Information Empowering? - Part 1
• Episode 13 - Voice of the Served
• Episode 12 - Organizational Culture and CX
• Episode 11 - Relating Brand, Positioning, and the 4 P’s to CX
• Episode 10 - Meaningful Experiences Are Built By Teams
• Episode 9 – Why CX Requires Ownership, Not Just Empowerment
• Episode 8 - Measuring Customer Experience Programs
• Episode 7 - Committing to Customer Research
• Episode 6 - What Nonprofits Can Learn About CX From For-Profits
• Episode 5 - Understanding Social Enterprise, CX, and Brand
• Episode 4 - Personas
• Episode 3 - Defining “Journey”
• Episode 2 - Starting With "Who"
• Episode 1 - Welcome