Episode Synopsis "6: How Mailchimp builds real and human connections in B2B"

In the sixth episode, Mailchimp’s Chief Marketing Officer Tom Klein joins Adam Morgan, Co-founder of eatbigfish, and Olivia Douglas, Global Business Lead at PHD US, to reflect on how and why Mailchimp built such human connections with its customers in a B2B space and how their challenger spirit has fuelled Mailchimp’s internal ethos and external success in a category not usually known for being personal.

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More episodes of the podcast Overthrow II: Challenger strategies for a new era

• 7: How to become a community-powered challenger
• 6: How Mailchimp builds real and human connections in B2B
• 5: Building a challenger mindset in a large organisation
• 4: Challenger thinking for legacy brands
• 3: The rise of cause capital
• 2: How does a brand reclaim its challenger status?
• 1: The changing landscape for challenger brands