Twenty years after the concept of the challenger brand was popularised, a new wave of challengers has been changing the way the categories around us think and behave. Financed by a new type of investor, harnessing emerging structural changes and new ways to build relationships with their consumers, they have generated an enormous energy and excitement in their marketing and business community. In this six-part podcast series, hear from PHD, eatbigfish and a selection of brand guests as they draw on experiences and discuss how a challenger mindset can help give a clear focus, and what aspects of a challenger mindset are going to be important to thrive in this new world.
Latest episodes of the podcast Overthrow II: Challenger strategies for a new era
- 7: How to become a community-powered challenger
- 6: How Mailchimp builds real and human connections in B2B
- 5: Building a challenger mindset in a large organisation
- 4: Challenger thinking for legacy brands
- 3: The rise of cause capital
- 2: How does a brand reclaim its challenger status?
- 1: The changing landscape for challenger brands