Episode Synopsis "4: Challenger thinking for legacy brands"

In the fourth episode of PHD and eatbigfish’s podcast series, host and founder of eatbigfish Adam Morgan speaks with Daniel Ordóñez, Chief Growth Officer at Danone, and Avin Narasimhan, Head of Communications Planning at PHD US, on what a challenger mindset means for legacy brands and why challenger thinking isn’t necessarily about being small or new. 

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More episodes of the podcast Overthrow II: Challenger strategies for a new era

• 7: How to become a community-powered challenger
• 6: How Mailchimp builds real and human connections in B2B
• 5: Building a challenger mindset in a large organisation
• 4: Challenger thinking for legacy brands
• 3: The rise of cause capital
• 2: How does a brand reclaim its challenger status?
• 1: The changing landscape for challenger brands