Episode Synopsis "7: How to become a community-powered challenger"

In this spin-off episode, the Overthrow II podcast series concludes with a conversation between guests Harold Klaje, EVP and President of Advertising at Reddit; Rebecca Burchnall, Managing Partner at PHD UK; and host Adam Morgan, Co-founder of eatbigfish, as they discuss the power of community and how challengers – even those as large as Reddit and Diageo – can utilise the support and authenticity of their communities. 

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More episodes of the podcast Overthrow II: Challenger strategies for a new era

• 7: How to become a community-powered challenger
• 6: How Mailchimp builds real and human connections in B2B
• 5: Building a challenger mindset in a large organisation
• 4: Challenger thinking for legacy brands
• 3: The rise of cause capital
• 2: How does a brand reclaim its challenger status?
• 1: The changing landscape for challenger brands