Episode Synopsis "2: How does a brand reclaim its challenger status?"

In the second episode of PHD and eatbigfish’s podcast series Overthrow II: Challenger strategies for a new era, host and founder of eatbigfish Adam Morgan speaks with Kerry Chilvers, Brands Director at Direct Line, and Hugh Cameron, Chairman at PHD UK, on how a brand which has lost its challenger edge in a changing category can revitalise its challenger status and brand proposition. 

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More episodes of the podcast Overthrow II: Challenger strategies for a new era

• 7: How to become a community-powered challenger
• 6: How Mailchimp builds real and human connections in B2B
• 5: Building a challenger mindset in a large organisation
• 4: Challenger thinking for legacy brands
• 3: The rise of cause capital
• 2: How does a brand reclaim its challenger status?
• 1: The changing landscape for challenger brands