Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).

Latest episodes of the podcast Know your audience

• Investing in AI-led market research. How much is knowing your consumer worth?
• Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.
• Market Research & Technological tools: Are we in tune with the times?
• Understanding the basics of market research, human rationality and how it affects consumerism.
• The importance of language in Data Science
• The importance of AI and technology for modern brand building
• What is natural language processing? A beginner's guide to AI.
• Small or large? How data can inform insight for all sizes of businesses.
• How AI helps us in audience intelligence.
• Audience data collection to audience intelligence.
• How audience-first drives marketing efficiency - data v. insight.
• Why do we need to go this way?
• Talking to Arabic audiences.
• Scaling Audience first
• How do we start?
• Where do we start with audience-first?
• What is the new model?
• Disruption & creators
• Influencers
• What do social media metrics tell us?
• How do we measure audience?
• Why aren't brands evolving?
• What is audience first marketing?