Know your audience

Por: D/A
Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).
23 episodios disponibles

Latest episodes of the podcast Know your audience

Investing in AI-led market research. How much is knowing your consumer worth? 01/07/2022
Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better. 21/06/2022
Market Research & Technological tools: Are we in tune with the times? 31/05/2022
Understanding the basics of market research, human rationality and how it affects consumerism. 11/05/2022
The importance of language in Data Science 29/04/2022
The importance of AI and technology for modern brand building 12/04/2022
What is natural language processing? A beginner's guide to AI. 07/04/2022
Small or large? How data can inform insight for all sizes of businesses. 24/03/2022
How AI helps us in audience intelligence. 09/03/2022
Audience data collection to audience intelligence. 01/02/2022
How audience-first drives marketing efficiency - data v. insight. 31/01/2022
Why do we need to go this way? 31/08/2021
Talking to Arabic audiences. 30/08/2021
Scaling Audience first 29/08/2021
How do we start? 29/08/2021
Where do we start with audience-first? 26/08/2021
What is the new model? 24/08/2021
Disruption & creators 24/08/2021
Influencers 24/08/2021
What do social media metrics tell us? 16/08/2021
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