Episode Synopsis "Half Wasted episode 8 - Life After Cookies"

What happens to digital marketing (and marketers in general) now that the consumer data privacy issues are forcing the companies to rethink their targeting methods? In this episode I'm inviting Riikka Söderlund, the CMO of Smartly, to share her insights on how the upcoming cookie apocalypse will actually change the game, and how this change might be more for good than we tend to think.

Listen "Half Wasted episode 8 - Life After Cookies"

More episodes of the podcast Half Wasted

• Half Wasted S2 E1 - Marketing in 2022
• Half Wasted Episode 9 - First Principles of Marketing
• Half Wasted episode 8 - Life After Cookies
• Half Wasted episode 7 - Winning In Marketing By Thinking Outside The Box
• Half Wasted Episode 6 - Demystifying B2B Marketing
• Half Wasted Episode 5 - Marketing Cryptocurrencies: A Brave New World
• Half Wasted Episode 4 - The untapped potential of CRM & loyalty data
• Half Wasted Episode 3 - Why current way of modeling is problematic and who will do the modeling in the future
• Half Wasted episode 1 - Marketing Mix Modeling 101