Episode Synopsis "Half Wasted S2 E1 - Marketing in 2022"

New year, new me, new marketing plans! In this episode I'm inviting Ashley Lewin, the Director of Demand Generation at Refine Labs, to discuss what changes in marketing in 2022, how B2B starts to mimic B2C in marketing and why lost sales can provide the most valuable lessons for the marketing team.

Listen "Half Wasted S2 E1 - Marketing in 2022"

More episodes of the podcast Half Wasted

• Half Wasted S2 E1 - Marketing in 2022
• Half Wasted Episode 9 - First Principles of Marketing
• Half Wasted episode 8 - Life After Cookies
• Half Wasted episode 7 - Winning In Marketing By Thinking Outside The Box
• Half Wasted Episode 6 - Demystifying B2B Marketing
• Half Wasted Episode 5 - Marketing Cryptocurrencies: A Brave New World
• Half Wasted Episode 4 - The untapped potential of CRM & loyalty data
• Half Wasted Episode 3 - Why current way of modeling is problematic and who will do the modeling in the future
• Half Wasted episode 1 - Marketing Mix Modeling 101