Episode Synopsis "Half Wasted Episode 5 - Marketing Cryptocurrencies: A Brave New World"

How to build a successful marketing strategy for a product that's mostly transactional, heavily restricted and still quite new to the public? In this episode of Half Wasted I'm inviting a (cryptocurrency) marketing mastermind (and a ski instructor) Morgan Scofield to discuss what made him to jump into this world, what kind of learnings he has gathered along the way, and what kind of future cryptocurrencies hold for marketers.

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More episodes of the podcast Half Wasted

• Half Wasted S2 E1 - Marketing in 2022
• Half Wasted Episode 9 - First Principles of Marketing
• Half Wasted episode 8 - Life After Cookies
• Half Wasted episode 7 - Winning In Marketing By Thinking Outside The Box
• Half Wasted Episode 6 - Demystifying B2B Marketing
• Half Wasted Episode 5 - Marketing Cryptocurrencies: A Brave New World
• Half Wasted Episode 4 - The untapped potential of CRM & loyalty data
• Half Wasted Episode 3 - Why current way of modeling is problematic and who will do the modeling in the future
• Half Wasted episode 1 - Marketing Mix Modeling 101