Listen "Half Wasted Episode 4 - The untapped potential of CRM & loyalty data"
Episode Synopsis
After working 20 years within the retail industry, Nicola Fox has seen how CRM systems can be harnessed to supercharge marketing teams from small pureplay retailers to large omnichannel mammoths. In this episode we'll discuss with Nicola for example following topics:
-How the CRM space has developed over the years, and why we're on a brink of a CRM revolution
-Why so many of today's marketers are hostages to their metrics
-What are the most important drivers in turning CRM into a goldmine
-How the CRM space has developed over the years, and why we're on a brink of a CRM revolution
-Why so many of today's marketers are hostages to their metrics
-What are the most important drivers in turning CRM into a goldmine
More episodes of the podcast Half Wasted
Half Wasted S2 E1 - Marketing in 2022
26/01/2022
Half Wasted episode 8 - Life After Cookies
09/12/2021