Episode Synopsis "Half Wasted Episode 9 - First Principles of Marketing"

What marketing & architecture have in common? In both worlds you need to build your masterpiece on a solid (scientific) foundation, otherwise you're in a world of trouble. These "First Principles" are more often forgotten in marketing, however, which is why many of today's marketing campaigns tend to be shots in the dark, rather than well-thought strategic initiatives. In the season finale of Half Wasted I'm inviting Evidence-Based Marketing mastermind Wiemer Sneijder to discuss what we can learn from marketing literature, and how the role of marketing research can usher us into the post-cookie era in marketing.

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More episodes of the podcast Half Wasted

• Half Wasted S2 E1 - Marketing in 2022
• Half Wasted Episode 9 - First Principles of Marketing
• Half Wasted episode 8 - Life After Cookies
• Half Wasted episode 7 - Winning In Marketing By Thinking Outside The Box
• Half Wasted Episode 6 - Demystifying B2B Marketing
• Half Wasted Episode 5 - Marketing Cryptocurrencies: A Brave New World
• Half Wasted Episode 4 - The untapped potential of CRM & loyalty data
• Half Wasted Episode 3 - Why current way of modeling is problematic and who will do the modeling in the future
• Half Wasted episode 1 - Marketing Mix Modeling 101