Episode Synopsis "Half Wasted Episode 3 - Why current way of modeling is problematic and who will do the modeling in the future"

What separates the best media agencies from the average ones in the future? Why media agencies might not be the optimal partners for media mix modeling? How both the sellers and buyers need to improve when it comes to acquiring modeling services? In this week's episode we'll dive into these topics with Jon Söderlind, the head of Insight & Strategy at Tre Kronor, one of the most renown media agencies in the Nordics.

Listen "Half Wasted Episode 3 - Why current way of modeling is problematic and who will do the modeling in the future"

More episodes of the podcast Half Wasted

• Half Wasted S2 E1 - Marketing in 2022
• Half Wasted Episode 9 - First Principles of Marketing
• Half Wasted episode 8 - Life After Cookies
• Half Wasted episode 7 - Winning In Marketing By Thinking Outside The Box
• Half Wasted Episode 6 - Demystifying B2B Marketing
• Half Wasted Episode 5 - Marketing Cryptocurrencies: A Brave New World
• Half Wasted Episode 4 - The untapped potential of CRM & loyalty data
• Half Wasted Episode 3 - Why current way of modeling is problematic and who will do the modeling in the future
• Half Wasted episode 1 - Marketing Mix Modeling 101