Half Wasted episode 1 - Marketing Mix Modeling 101

20/08/2021 35 min

Listen "Half Wasted episode 1 - Marketing Mix Modeling 101"

Episode Synopsis

Why mosts marketers struggle with Marketing Mix Modeling (MMM)? Michael Taylor is a MMM “teacher” that wants to help marketers to get a grasp on how MMM is actually done, what's happening under the hood, and how understanding MMM helps you to survive the upcoming cookie apocalypse.