Listen "Half Wasted episode 1 - Marketing Mix Modeling 101"
Episode Synopsis
Why mosts marketers struggle with Marketing Mix Modeling (MMM)? Michael Taylor is a MMM “teacher” that wants to help marketers to get a grasp on how MMM is actually done, what's happening under the hood, and how understanding MMM helps you to survive the upcoming cookie apocalypse.
More episodes of the podcast Half Wasted
Half Wasted S2 E1 - Marketing in 2022
26/01/2022
Half Wasted episode 8 - Life After Cookies
09/12/2021