Episode Synopsis "eSports iQ episode #7 - $210 Million Esports Storytelling"

A close look at FTX's $210 million, 10-year naming-rights deal with TSM. Specifically, how FTX utilized brand storytelling in the announcement. Other topics, include:How marketers can use storytelling to reach esports audiencesUnderstanding the esports worldviewWhy conflict is so important in marketing stories

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More episodes of the podcast eSports iQ Podcast

• eSports iQ episode #11 - How Marketers Can Win at Esports Storytelling
• eSports iQ episode #10 - Unlocking Crypto's Esports Potential
• eSports iQ episode #9 - Fixing Esports Brand Building
• eSports iQ episode #8 - Three Problems with Esports Marketing
• eSports iQ episode #7 - $210 Million Esports Storytelling
• eSports iQ episode #6 - BMW, Manga and Esports Storytelling
• eSports iQ episode #5 - Esports Sponsorship's Location Paradox
• eSports iQ episode #4 - The Collegiate Opportunity for Esports Teams
• eSports iQ episode #3 - The Real ROI of Esports Influencer Marketing
• eSports iQ episode #2 - The Truth about Esports Marketing
• eSports iQ episode #1 - Esports Influencer Marketing