Episode Synopsis "eSports iQ episode #8 - Three Problems with Esports Marketing"

This installment takes a look at three issues that hinder widespread audience growth for competitive video games. Including:Building mainstream entertainment appealThe lack of player marketingEmergence of different forms of gamingThe episode was inspired by the Sports Business Journal's article "Authenticity at the core of Riot’s entertainment offerings" - https://sportsbusinessjournal.com/Journal/Issues/2021/11/22/In-Depth/Riot-entertainment.aspx

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More episodes of the podcast eSports iQ Podcast

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• eSports iQ episode #8 - Three Problems with Esports Marketing
• eSports iQ episode #7 - $210 Million Esports Storytelling
• eSports iQ episode #6 - BMW, Manga and Esports Storytelling
• eSports iQ episode #5 - Esports Sponsorship's Location Paradox
• eSports iQ episode #4 - The Collegiate Opportunity for Esports Teams
• eSports iQ episode #3 - The Real ROI of Esports Influencer Marketing
• eSports iQ episode #2 - The Truth about Esports Marketing
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