Episode Synopsis "eSports iQ episode #2 - The Truth about Esports Marketing"

Video game play and athletics are different mediumsBall-based games attract casual audiences to traditional sports mediaThe presentation value of esports is based on the visual appeal of video game imageryBrand marketing can add value by filling the gaps in storytelling Brand association is more contextual in esports

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More episodes of the podcast eSports iQ Podcast

• eSports iQ episode #11 - How Marketers Can Win at Esports Storytelling
• eSports iQ episode #10 - Unlocking Crypto's Esports Potential
• eSports iQ episode #9 - Fixing Esports Brand Building
• eSports iQ episode #8 - Three Problems with Esports Marketing
• eSports iQ episode #7 - $210 Million Esports Storytelling
• eSports iQ episode #6 - BMW, Manga and Esports Storytelling
• eSports iQ episode #5 - Esports Sponsorship's Location Paradox
• eSports iQ episode #4 - The Collegiate Opportunity for Esports Teams
• eSports iQ episode #3 - The Real ROI of Esports Influencer Marketing
• eSports iQ episode #2 - The Truth about Esports Marketing
• eSports iQ episode #1 - Esports Influencer Marketing