eSports iQ episode #5 - Esports Sponsorship's Location Paradox

eSports iQ episode #5 - Esports Sponsorship's Location Paradox

eSports iQ Podcast

10/05/2021 12:46AM

Episode Synopsis "eSports iQ episode #5 - Esports Sponsorship's Location Paradox"

Digital sport sponsorship borrows a number of elements from its physical sport counterpart. However, some elements are different. To explore how this affects marketing communications, it's key to understand: Why location is important to the sponsorship ROI equationHow regional interest affects competitive video game fandomHow digital marketing techniques are key to brand communication in esports

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