Episode Synopsis "eSports iQ episode #5 - Esports Sponsorship's Location Paradox"
Digital sport sponsorship borrows a number of elements from its physical sport counterpart. However, some elements are different. To explore how this affects marketing communications, it's key to understand: Why location is important to the sponsorship ROI equationHow regional interest affects competitive video game fandomHow digital marketing techniques are key to brand communication in esports
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More episodes of the podcast eSports iQ Podcast
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- eSports iQ episode #5 - Esports Sponsorship's Location Paradox
- eSports iQ episode #4 - The Collegiate Opportunity for Esports Teams
- eSports iQ episode #3 - The Real ROI of Esports Influencer Marketing
- eSports iQ episode #2 - The Truth about Esports Marketing
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