Blunt On Business

Por: Blunt On Business
Welcome to Blunt On Business. This is the🚫 fluff zone for serious CEOs.

If you're the CEO of a📈 $5-50M B2B company and you're tired of being your team's #1 salesperson, you're in the right place. I'm Rich Laster, a Fractional CRO with 27 years and $500M+ in closed deals.

Here, we don't just talk about sales theory. We break down the practical systems and strategic shifts you need to:
🏎️Replace chaos with a predictable revenue engine.
🧙🏼‍♂️Fire yourself as the chief sales problem-solver.
🧑🏼‍🚒Build a company that scales without the constant firefighting.

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54 episodios disponibles

Latest episodes of the podcast Blunt On Business

The Strategic Edge: From Product Market Fit to Purpose Market Fit 24/12/2025
Is Your Message Passing the “So What?” Test 17/12/2025
CEOs Trash Annual Planning for RevOps That Scale 17/12/2025
How B Corps Scale: The Framework That Protects Impact and Drives Growth 03/12/2025
Fractional CRO vs. Full Time CRO: How Scaling CEOs Decide 29/11/2025
High-Performing CEO Hack: Turning CRMs into a Revenue Engines 19/11/2025
From Chasing to Building: How CEOs Create Scalable Revenue 13/11/2025
Solving the Wrong Problem? The R.O.O.T.S. To Your Revenue Growth 06/11/2025
The "Accidental Sales Manager" Trap: How to Reclaim Your Role as CEO 30/10/2025
How to Break the “Warm Pipeline” Illusion: Turning Leads into Real Revenue 22/10/2025
When & How to Hire Sales: The Precision Framework for Founders 15/10/2025
How Trusted Brands Win with Outbound: The Laster Trust Model 08/10/2025
Outbound Wins: The Precision Outreach Framework for Founders 01/10/2025
How To Build A Sales Team That Runs Without You 24/09/2025
What a Fractional Really Does (And Why Your Startup Probably Needs One) 17/09/2025
The Revenue Alignment Triangle: Message, Market, Method 04/09/2025
When to Pivot: Your Offer vs. Your Audience 03/09/2025
AI Fails At Sales 21/08/2025
The Illusion of Strategy: Stop Confusing Goals with Strategy 14/08/2025
Weekly Pipeline Rituals: Build Revenue with Precision, Not Chaos 06/08/2025
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