Most B Corps do not fail because their mission is weak. They fail because their mission is not engineered into their strategy and revenue architecture. As soon as growth pressure hits, values drift, product shifts, sales cuts corners, and investors push for compromises that erode trust. This episode shows impact CEOs how to prevent that.In this session, based on my article, How B Corps Scale Without Selling Their Soul, we break down the real growth dilemma for mission driven companies. You will learn what strategy actually is, why strategy matters more for B Corps than traditional startups, and why you cannot treat values as a branding layer. Strategy defines constraints, informs tradeoffs, and protects your company from the exact dilution pressures the blog describes.We walk through the Impact Integrity Flywheel. Four disciplines that keep values operational and scalable: Purpose Encoding, Value Disciplined Revenue Design, Governance Aligned Capital, and Culture as an Operating System. You will see how these disciplines create compounding trust and performance, echoing the Ivy League research cited in the article.If you are building a B Corp, social enterprise, or mission driven startup, and you refuse to compromise your values for growth, this is your operating guide. You will walk away with practical tactics, a language for investors, and a clear framework for scaling impact without drifting from your mission.Comment with the part of your impact model that feels most at risk during scale. I answer live each week.The show goes live every Wednesday at 1pm PT and 4pm ET on YouTube. Join live, bring questions, and ask for help applying these frameworks to your own company. Visit RichLaster.com to assess your revenue architecture and build a values aligned, investor ready growth engine.

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